2. Data collected
When making a purchase or signing up on the shop, we collect the following data: first name, email address, and payment details (processed directly by our payment providers and never stored on this site).

3. Purpose
Your data is used to: process and deliver your order, send you The Beach Muse communications if you have opted in, and improve the site experience through analytics tools.

4. Third-party providers
Your data may be shared with the following providers to fulfil your order:

WooPayments / Stripe — card payments, Apple Pay, Google Pay, Amazon Pay
PayPal — PayPal payments
Klaviyo — transactional emails and newsletters
Google Analytics (GA4) — traffic analysis, anonymised data

5. Cookies
This site uses technical cookies necessary for the shop to function, as well as analytics cookies (Google Analytics). You can decline non-essential cookies via the consent banner.

6. Data retention
Order data (invoices, transactions) is retained for 10 years in accordance with legal accounting obligations. Contact and marketing data are retained for 3 years following your last purchase or until you unsubscribe.

7. Your rights
Under GDPR, you have the right to access, correct, delete or object to the processing of your personal data. To exercise these rights, contact us at contact@thebeachmuse.com.

8. Applicable law
This policy is governed by Swiss law (nLPD) and the European GDPR for customers residing in the EU.